Monday, February 1, 2010

Vital Stats About Popular URL Shorteners

Today we are doing a "Did You Know" post about the URL shortening services on the web. With the rise of Twitter, text message marketing, and an ever-more information laden world, URL redirection is becoming an essential service. Today we check out how the major competing services fare in the statistics, and how the up-and-coming stars of the URL redirect world compare.
1. Bit.ly has almost 70% of the Twitter market, but the MySpace link shortener comes next -- lnk.ms has about 17% of the 'market' there
2. From May to August 2009, while TinyURL stayed roughly steady in size (5.3 to 5.6 million unique visitors), bit.ly almost doubled in traffic from 2.9 million to 5.7 million
3. One of the latest short URL services to be launched is http://ity.im -- also providing one of the shortest URLs around at only 14 characters. The Twitter potential is said to be huge.
4. When it comes to length of URLs, ity.im leads at 14 characters, bit.ly weighs in around 20, youtu.be links have around 27 characters,
5. tr.im is considered one of the least reliable services -- they experienced around 80 hours of downtime in a year, compared withhttp://ity.im 's 100% and ow.ly's 100%.
6. SnipURL has the slowest response time of the major URL redirect services, at around 847 milliseconds for a redirection
7. As of August 2009, bit.ly was the giant of URL shortening with just under 80% of the market share
8. is.gd grew by 3721% in traffic terms over a 12 month period. While it is fairly well recognized, it still has a low market share however!
9. The URL shortener with perhaps the most interesting name is qurlyq.com … though the short URLs it creates are nowhere near ity.im's awesome16 characters.
10. TinyURl is one of the oldest shortening services -- it was around for years before other companies started to compete in the URL shortening arena.
11. Here are five URL services that almost nobody is aware of the existence of: jmp2,net, w3t.org, xaddr.com, doiop.com, and smal.ly.

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